It isn’t that people are apathetic, that they don’t care about what’s going on at city hall and just want to live their lives with the government operating in the background.
It’s that the government’s communication strategy is terrible.
We live in a hectic world where we’re constantly interrupted, and they are publishing 150-page documents filled with jargon and without any sense of context or narrative to their websites then just posting it in the newspaper because they’re legally obligated.
People tend to only show up to complain or be negative because they’ve only just been explained how policy impacts their daily lives.
The government needs to be dedicating more resources to tell their stories – in media besides the newspaper. No one reads newspapers.
Invest in good video communications, relatable tweets, and creative engagement.
Show up to churches and schools and let students know how your policy will impact their lives.
They’ll care if you explain it right.
Get past busy by creating better content, showing up, and adapting the medium.
If we evolve our mediums, we can start healing our broken communities.