This is a central message in Zig Ziglar’s Secrets of Closing the Sale. It doesn’t just apply to sales. It is remarkable how often we don’t get what we want simply because we don’t ask. Are you trying to get buy-in from a department head on a new employee recognition program? Ask them at the end of the meeting, “So do you agree that we should be providing gifts for work milestones and major life events?” This ensures accountability and forces them to verbally affirm they’ve been sold on the idea.
In your personal life, this is particularly important. Often the only way you can improve aspects like communication, appreciation, sharing of responsibilities, or romance is simply to ask. This isn’t just a guy thing, my female friends. It doesn’t matter who you are, it is difficult to simply pick up on another individual’s desires if they are not clearly communicated.