Small companies could be more charitable

Large companies asking for donations at the end of the checkout process is a useful nudge to get shoppers to be more generous

But a few large companies doing it just isn’t enough.

The local economy is where the biggest direct impact is made on people’s lives in the long-term.

So community leaders should start thinking about how to get local businesses to support important local causes.

In this way, people in the community who are at-need get help and whenever kids go to the store they see a society that cares.