A brief manifesto against personal branding

To brand is to simplify the complexity of the human experience to a succinct theme for greed.

Decisions made in consideration of brand guidelines are decisions made out of the audience’s perception, not out of sincerity.

It’s living a lie for self-interest.

It’s manipulative.

It’s a sign of a hack.

So instead of focusing on branding and self-gain, focus on living a fulfilling life and happiness will follow.