Denis Diderot, the Diderot Effect, and consumerist dissonance

Imagine this: the bottom of your shoes starts to come off and a hole begins along the side where your arch is, so you decide you should get a new pair. You go to the store and after looking for some time decide on a nice new pair of, say, Nikes. After wearing these new … Continue reading Denis Diderot, the Diderot Effect, and consumerist dissonance

The two types of marketers: the Greedy and the Meaningful

Any time you say there are two types of anything, you've set yourself up for being wrong. Life is much too complex and nuanced for bifurcations, just as it is for absolutes; always and never are almost always never the right thing to say. Notwithstanding these facts, saying there are two types of marketers is … Continue reading The two types of marketers: the Greedy and the Meaningful